Gillette's new commercial is drawing a huge backlash and boycotte..

[Jasmine Raine]

For those who say it is insulting, what exactly insults you?

If the message is to be the best man you can be, do you not agree that doing your part as men to stop bullying and sexual harassment is apart of that?

Why is that message so wrong?

I can't wait for the replies. LOL

 

[Dougal Short]

I can't wait for the replies. LOL

Me neither. I'd also like the OPs source for his claim that Gillette is drawing a huge backlash and boycotte.

 

[Uncharted]

This ad is completely insulting.

What the fuck kind of made up word is "toxic masculinity" anyways.

It conflates masculinity with being an asshole, two very different things.
It then paints all men as sexually assaulting idiots, proceeds to lecture and scold all men based on that generalization, and does all this from the incredibly disingenuous position of trying to sell a product.

Toxic Masculinity my ass.
Let's make up a word called Toxic Femininity, and paint all women with the brush of money grubbing, gold digging, catty bitches. Then Always should make a commercial condemning all women for these traits in the name of selling Maxi Pads.

Such a commercial wouldn't just get negative comments and dislikes, that get censored with the assistance of Youtube itself.
Such an ad would be pulled within seconds of it being posted, while women marched with pitch forks and torches to hang someone.

 

[K Douglas]

For those who say it is insulting, what exactly insults you?

If the message is to be the best man you can be, do you not agree that doing your part as men to stop bullying and sexual harassment is apart of that?

Why is that message so wrong?

I can't wait for the replies. LOL

What insults me is that a men's hygiene products company believes that it somehow needs to lecture me on being a better man. That I somehow implicitly support bullying, sexual harassment through customary learned behavior i.e. what they term toxic masculinity. Probably the most insulting part of the ad is in the backyard when the men at the BBQ are flippantly brushing off the two kids fighting as 'boys will be boys'. What a load of horseshit, that is not the norm. At least when I was growing up. If that was my friend and I our dads would have been in there instantaneously and we would have gotten punished - a cuff across the back of the head and banished to our rooms with no food.

Here's some food for thought. Today in the United States 43% of all young boys are raised by a single mother. 78% of all teachers are female. Those numbers have been trending in that direction since the 1970's. That would suggest to me that the problem isn't toxic masculinity but rather a lack of masculinity.

 

[blueray]

Me neither. I'd also like the OPs source for his claim that Gillette is drawing a huge backlash and boycotte.

CNBC article about the ad and the backlash.

https://www.cnbc.com/2019/01/15/gillette-draws-fire-for-metoo-commercial.html

 

[Jasmine Raine]

Maybe you all saw a short verison.

I saw men in the video stopping the fighting, the cat calling, the bullying. I saw men doing the right thing and young eyes watching them do it, learning those right behaviours as well.

I don't see how some of you feel "lectured". Why would you feel lectured? You don't behave that way, do you?

It still doesn't answer the question on whether you agree with the message of doing your part as men from the male perspective, to do good and be the best men you can be? Does that not include stopping bullying and fighting and cat calling when you see it? What is wrong with that message directly?

Presentation criticism is one thing, but the underlying message has to be considered a good thing, no?

 

[richaceg]

Why is it offensive to call for men to act less like assholes?

No...ad seems to assume...men are predisposed to be assholes....

 

[lastchance]

I like the ad. If you take offence to this ad, what are you values. And if 43% of young boys are raised by a single mother, then 43% of fathers are useless excuses for men, and perhaps they should look in the mirror while shaving.

 

[richaceg]

I like the ad. If you take offence to this ad, what are you values. And if 43% of young boys are raised by a single mother, then 43% of fathers are useless excuses for men, and perhaps they should look in the mirror while shaving.

43% of young boys are raised by single mother....means a percentage of that are men losing custody of child...it's funny how you automatically assume 43% of fathers are "useless excuses of men" right away...snowflake...

 

[oldjones]

No...ad seems to assume...men are predisposed to be assholes....

And more than one of the responses here suggest such an assumption isn't wide of the mark. Even if it isn't, why is it offensive to call for men to act less like assholes?

 

[grooverider]

I like the ad, too many men are shits who need to be told this. I don't see why this is triggering so many guys here.

 

[y2kmark]

Sign of the apocolypse?

I thought it was brave

Uphisbottom actually said something I agree with! Think the "backlash" is mostly rhetoric, doubt it will have a significant impact on sales...

 

[oldjones]

43% of young boys are raised by single mother....means a percentage of that are men losing custody of child...it's funny how you automatically assume 43% of fathers are "useless excuses of men" right away...snowflake...

And it's certainly 'funny' (although sad is a better word) how you seem to think people lose custody arbitrarily, and without evidence or a hearing.

 

[Uncharted]

why is it offensive to call for men to act less like assholes?

Your question is your answer.
The very question itself is predicated on the notion that Men, generally are assholes.

I'm pretty sure women would get offended from the question;
"Why can't women act less like bitches?"

Or Black people would be offended from;
"Why can't Blacks act less like criminals?"

Its stereotyping at it's worst.

 

[Keebler Elf]

The backlash from men against being cucked by the left is coming. Mark my words. This just more kindling on the fire.

 

[Jasmine Raine]

It's because the word "Some" is not put in the ad somewhere?

I think they show some men are assholes and some are not. When they show men who are saying it is not cool to sexually harass, bully etc. They showed both sides.

And what is even more funny, the dad showing his kids how to shave while showing him coach his kid with a disability to football greatness is giving the same message of be the best man you can be. Why is that not considered a bad commercial? Why is that not lecturing dads on how to be fathers, etc etc?

Simply because women and sexual harassment was put in this ad, men have issue with it. What does that tell you?

 

[blueray]

I like the ad. If you take offence to this ad, what are you values. And if 43% of young boys are raised by a single mother, then 43% of fathers are useless excuses for men, and perhaps they should look in the mirror while shaving.

This could be the dumbest thing I have read on here in...well, weeks.

 

[oldjones]

Your question is your answer.
The very question itself is predicated on the notion that Men, generally are assholes.

I'm pretty sure women would get offended from the question;
"Why can't women act less like bitches?"

Or Black people would be offended from;
"Why can't Blacks act less like criminals?"

Its stereotyping at it's worst.

Anyone, male or female can commit assholery, as one tiny example: Using a fragmentary quote without indicating the edit, never mind not considering the context it was taken from. Had you followed the thread, you'd have seen it was Frankfooter who asked the question, which the poster I replied to had ignored. I merely repeated it after responding. But at least you got the thread back on track, even if you're mis-directing your answer to me instead of Frank.

But you haven't answered the question either, and the examples you offer which grossly misrepresent the original commercial, and Frank's single sentence précis of it are just more evidence of how often we encounter the objectionable.

What's wrong with calling for better? If that registered was the bad stuff men do, that's worth thinking about. Resentment is futile.

 

[Uncharted]

It's because the word "Some" is not put in the ad somewhere?

I think they show some men are assholes and some are not. When they show men who are saying it is not cool to sexually harass, bully etc. They showed both sides.

And what is even more funny, the dad showing his kids how to shave while showing him coach his kid with a disability to football greatness is giving the same message of be the best man you can be. Why is that not considered a bad commercial? Why is that not lecturing dads on how to be fathers, etc etc?

Simply because women and sexual harassment was put in this ad, men have issue with it. What does that tell you?

Because the metoo movement has been just as destructive as it has been helpful. Yes, it has ferreted out Men who are guilty of sexual harassment. It has also destroyed the lives of Men who aren't. Simply because an accusation was made by an anonymous person that can neither be proven or even verified.

Shit, some men have had their careers destroyed simply because of a third person rumor, when no actual specific victim has even come forward or known about, anonymously or otherwise.
And the reason this is allowed to happen, the reason that Men are treated as guilty until they prove themselves innocent, goes back to the very issues people have with this ad.
Men are generalized as already being sexual harassers simply because they are Men.

The entire Duke Lacrosse team had their lives completely decimated and their school's reputation destroyed because of this stereotyping that allowed a single woman with an axe to grind tell a bunch of stories that were later proven to be lies.

Those kids are still trying to get their lives back. Duck University's name is still stained.
The woman didn't even get a slap on the wrist.

I will say it again.
If we made up a word called Toxic Femininity, and painted all women with the brush of money grubbing, gold digging, catty bitches. Then Always made a commercial condemning all women for these traits in the name of selling Maxi Pads.

The ad would have been pulled within minutes of it being posted, and women would have been marching with pitch forks and torches, wanting someone's head.

 

[havingfun]

Very effective in drawing attention to Gillette. Mission accomplished. But contributes nothing towards solving bullying, sexually aggression, etc. This is not the way to change men who are bullies or sexist. Not one will change because of this ad. I doubt there is any ad that would change their behaviour. If Gillette wanted to contribute to a solution they should put an out ad on how they are setting up progressive daycares in their work places for employee's children, they are donating heavily to women's shelters, they are supporting groups that provide big brothers to children without fathers, they are adopting a zero tolerance towards sexist behaviour and bullying in their workplace, they are supporting progressive political candidates, etc etc This reminds me of the feel-good messages put out by the Trudeau government. They talk the talk but don't walk the walk (Unfortunately, his half-assed efforts are better than the alternative)