I get a lot of requests for discounts too, Barbara -- you can't blame a guy for trying, but that doesn't mean you are obligated to give him a discount. Who gives you discounts? Let's face it, most of the time, we end up paying through the nose for so-called discounts. For example, most of the women here who purchase cosmetics can relate to the "free gifts" that they offer us -- but are they really free? Nope. The cost of them is built into what we pay. The only reason they "give" us "free" gifts is to get us to try new cosmetics. It's just a marketing ploy for them.
Or what about "money back" credit cards. Where does that come from? Do you think the CEO of the company is cutting back on his lunch money or country club fees that year to give you money back? Nope. Again, just a marketing ploy.
And such is often the case with "discounts" -- they're really paid for by overpricing in the first place. If you charge fair market value, then you really can't afford to give free discounts!
The one that I find the most hilarious (although I may get slammed for this) is when someone who is disabled asks me for a discount. A paraplegic confined to a wheelchair usually represents challenges and physical stress that no able-bodied customer would -- and yet, they feel they deserve a discount because of their disability. There are also legal liabilities -- in some cases, disabled persons may have family or guardians who might take the view that we're preying upon them by taking their money. (They never consider the service we provide.) But what really slays me is some of the reasons for disabilities -- very often, it's due to a motorcycle accident or some such thing. I had a guy who was paralyzed in a rodeo accident insist that I owed him a lower rate -- even though working for him often required me to lift the bulk of his body weight and work against impossible odds to provide service to him. And I owed him this for what? Because he managed to screw himself up in the process of tormenting some animal????
Sorry, but I skydived actively from 1982 to 2004. During that time, I had my fair share of accidents, and any one of them might have landed me in a wheelchair. I sincerely hope I wouldn't have felt such a sense of entitlement!
And with respect to students -- what? When they graduate, are they going to pay us more because they're now professionals and can afford to? With respect to senior citizens, are they going to come back and give us money or benefits when we get old? When people get laid off, they often want a discount -- but how would they feel if we asked them to pay us more one time because business had been a little off lately? When guys lose their shirts in the markets, they want discounts -- but when the markets are up, are they anymore generous? Nope!
Fair is fair. Set your rates at what you think is fair and don't take any bullshit. I think you'll find that there will be enough times that you'll have to lower your rates for various fluctuations in the local market without getting into discounts. When I first came to Toronto to work in 1982, my rate was $250/hour, and since then, it's sometimes gone up to $300/hour, and other times gone down to $200/hour. But in the longrun, I can't really say I've gotten ahead. You do have to think of yourself. Because men are only too generous with compliments and only too quick to ask for discounts when times are tough -- but when times are good, you won't find them volunteering to spread the wealth. That's just human nature.
If you really want to give a guy something special, give him top notch service (and I'm very sure you already do). Give him value for his money and that should be worth more than any discount.
..c..