Bloomberg - Are you a robot?
www.bloomberg.com
Basically, the winning bid for Melania's NFT originally came from one of her wallets. The funds were transferred just before the winning bid...This is something people do to raise the price of an asset, so I assume they did it to give the next NFT sale more of a buzz. Now, this would be illegal with any regulated security, but, well....it's crypto.
This sort of reminds me how Don Jr. had a NYT best seller....which included a small dagger, which they explained as:
“Institutional, special interest, group or bulk purchases, if and when they are included, are at the discretion of The New York Times Best-Seller List Desk editors based on standards for inclusion that encompass proprietary vetting and audit protocols, corroborative reporting and other statistical determinations. When included, such bulk purchases appear with a dagger (†).”

’Triggered’: Why The NY Times Put Dagger Symbol On Don Jr.'s ‘Best-Seller’
Why The New York Times added the dagger symbol next to Donald Trump Jr.'s 'Triggered' as it sits atop the Best-Sellers List.

Which basically shows the grift is strong in that family. They are good at it, they know how to work it so the rubes thing they're selling something of value...Until it's too late...