It appears that Jay Jay's is being converted into this place. They have made an interesting start in the industry - they purchased a large list of apparantly stolen email addresses of swingers, and they have been spamming them relentlessly. To make it better, a lot of the emails were work or professional emails, not hotmail. And to make it even worse they did not bcc on their spam, so everyone's email was made public.
They are now very unpopular on cafedesire.com and other places where Toronto swingers go for information, it is an interesting approach to marketing.