It may be that Canadian manufacturers or representatives of international manufacturers pay less for shelf space. E.G. Campbell soup will pay for prime spot on the shelf at eye level. Loblaw will sell them the space to display their product as well as a fee to stock their product and collect the retail cost at check out. A lessor known equivalent product may have a lower less prominent shelf but pays a lower fee for the shelf space. If both products are sold in the U.S.A., they may pay less per product item in Canada as compared to the states. Being that there is a substantially bigger marker south of the border they may have bigger budgets for marketing and may have bigger display boards and sample hand outs. There may still be sample hand outs at Costco, but they seemed to have all disappeared at grocery retailers in Canada. Years ago I remember sampling beer, wine and 6-8 food items at a grocery store on one visit.