In the past, when I would shop for a new car I would always negotiate at least winter rims into the deal after I got my best price.
Always ask for winter tires with rims. If they say no then ask for 2 winter tires and 4 rims ( you pay for the 2 other winter tires )
The minimum I always get is the 4 bare rims ( with installation and balance of tires I bring ) I was checking out the new cars recently, you never get discounts on just arrived models. The salesman saw that I was interested and that i as a sophisticated negotiator, so not to waste time he told me that I could get 4 winter tires and rims with the car ( but no discount on the car ) I am sure there is more room to move.
My strategy now is to buy the car with a 6 year warranty ( never pay the asking price for the extended warranty, negotiate the price down ) Even if you do not keep the car for 6 year. You can sell it easier and at a higher price with a warranty. The last car I sold privately I placed ads
and had week end viewings, It sold for near red book ( retail price ) in 2 weekends. 40% higher than black book that will give you at the dealer. Keep the car clean and in excellent condition, keep all bills for maintenance ( there is not much in the first three years ) I even had receipts for every gas bill.