Something is wrong with this picture. The car in the ad (new A6 Avant station wagon) is not available in Canada. Agree the ad is annoying. Some creative director's dream that doesn't adequately sell the car in my view.
It is funny, there was someone at the house, about 40 years older [almost 80] and female. We were both talking about the commercial in the kitchen when it came on in the other room. Neither of us had a clue what the commercial was about. I don't mean what car, but even the product. It was on for a while but not a clue, so I looked over to catch the last few seconds to see what it was. Was talking to the male parental unit a few days later, completely forgot about which car the commercial was for again.I've been hitting the "mute" button a lot more since that commericial started airing. It just blares. Fucking annoying, but if it raises awareness and sells cars not such a bad thing for Audi.
It might raise awareness but not for any particular product, as it gets shoved in the end.
Even if you do raise awareness, and even if you do it in a non annoying way, it doesn't mean it will sell. I recall reading that those old spice commercials dispite all the buzz and being rather good, didn't actually do nothing for sales.