Add this tournament to the inventions that this country's media has had massive hype created around. Outside of Canada nobody cares about it, even in hockey mad places like Sweden and Russia. I was in Russia during the 2001 tournament and besides their team's home games, the tournament couldnt draw anyone. Don't get me wrong I love seeing a Canadian win something on the international stage, but let's keep some perspective here and realize the importance of this tournament. This ranks right up there with the other "awesome important event" known as NHL trade deadline day, 9 straight hours of coverage by both sports networks to tell us how the Nashville Predators traded Johann Magnusson to the Florida Panthers for a 7th round pick!!!