I would say your theory is probably correct, though I'm not sure there's anything wrong with that. The option is there to contact the driver to give him more specific directions. The problem in your case was Uber's piss-poor navigation.I believe what happened was this: me summoning a car twice within ten minutes with only one nearby led Uber to apply surge pricing, thinking supply exceeded demand when in fact I may have been the only customer trying to summon the only car.
If that is the case, just wait 30 minutes and try reordering (maybe surge went down). I don't see the issue here, people have the ability to pay for the service if they choose, if they don't like the surge don't use it. Simple.Here is the problem with their algorithm as opposed to a bidding system: even people with fat wallets don't always want to pay the premium.
Last time I got surged prices I was drinking at a friend's place. I would have been happy to wait an hour for a car, I'd just have another one until it came. Just needed a way home.
In another situation if I'd been trying to get to the airport to catch a flight I would happily pay a premium to make sure I got there on time.
In other words, the time vs cost tradeoff I'm willing to make depends on factors Uber's algorithm can't know.
So the app should send drivers to the highest paying customer who is waiting for a ride.
Suggest the premium price that will guarantee me the next car, but give me the option of entering a lower bid and then just waiting until the higher paying customers have been cleared and a car can get me. Maybe show me how many higher paying customers are ahead of me in line and let me decide if I want to up my bid.
9 times out of 10 I will likely wait my turn in line, just have another drink or whatever, since the app conveniently tells me when my ride has arrived I can continue my activities until it gets there.
But the few times I really am in a hurry then sure I will pay the premium to make sure I'm on time.
In your suggested scenario to "improve" the uber system it benefits the customer while in the current scenario uber wins and makes more profit because the customer has less information to make an informed decision. It would be nice to have this information at hand, but on the other hand it will make it that much easier then just to flag down the cab or change your pattern and hurt ubers profits. Big events such as the new years, games and concerts are a perfect example when uber makes a killing. Maybe they know to wait for a specific time and turn their uber on to have a affect on the surge pricing thus maximize their profits for the night.Here is the problem with their algorithm as opposed to a bidding system: even people with fat wallets don't always want to pay the premium.
Last time I got surged prices I was drinking at a friend's place. I would have been happy to wait an hour for a car, I'd just have another one until it came. Just needed a way home.
In another situation if I'd been trying to get to the airport to catch a flight I would happily pay a premium to make sure I got there on time.
In other words, the time vs cost tradeoff I'm willing to make depends on factors Uber's algorithm can't know.
So the app should send drivers to the highest paying customer who is waiting for a ride.
Suggest the premium price that will guarantee me the next car, but give me the option of entering a lower bid and then just waiting until the higher paying customers have been cleared and a car can get me. Maybe show me how many higher paying customers are ahead of me in line and let me decide if I want to up my bid.
9 times out of 10 I will likely wait my turn in line, just have another drink or whatever, since the app conveniently tells me when my ride has arrived I can continue my activities until it gets there.
But the few times I really am in a hurry then sure I will pay the premium to make sure I'm on time.
I don't think so. There will always be drivers willing to make a few bucks to do this part time, and there will always be customer willing to take it due to convenience or many other factors. Uber has huge volumes worldwide, they don't really care to take care on their customers best interest. They are more geared towards making it attractive to be an uber driver, maybe an uber grocery deliverers, or uber couriers. Its a different business model vs. your conventional business model. People will always need riders and cabs, this will never go away. People need uber, not uber needs people mentality, even though people make them profits. They are trying to become ubiquitous in this type of people and packages delivery sector. I think of them as quite brilliant actually, taking the principles of least resistance like water and capitalizing on this untapped potential.I find it interesting that a new service that is trying to grow it's customer base would attempt to charge such an unjustifiable rate. I get the idea of surge pricing, but this does nothing to add to their credibility...