Has anyone noticed how unimaginative and downright dumb Molson's commercials have become? Before Coors came along, Molson's commercials were very clever (I am Canadian) and played up Canadian heritage. Not anymore, now we get loose women, black flunkies and bad poetry. It almost looks as if Coors wants to run Molson's into the ground.
Coors has always relied on saturation marketing to sell their products. That is how a weak, watery beer like Coors Light has become so trendy. However, it doesn't appear that the company has any interest in Canada. In fact, if the Molson's commercials are anything to go by, they have nothing but contempt for our country. I fear that within 5 years, Molson's may cease to exist.
Coors has always relied on saturation marketing to sell their products. That is how a weak, watery beer like Coors Light has become so trendy. However, it doesn't appear that the company has any interest in Canada. In fact, if the Molson's commercials are anything to go by, they have nothing but contempt for our country. I fear that within 5 years, Molson's may cease to exist.
