What a joke of a name. Several reasons for that. First off, could not they have just added a corporate name to SkyDome? For example, Rogers' SkyDome. That sounds better. One thing I hate is corporations naming stadia, and only after short periods, it gets name to something totally different. I remember 2 or so years ago the stadium where the Redskins play out of was renamed in one calender year 3 times!! WTF!!! I don't mind adding the corporate name ot the stadium name. People still identify with it. But when they rename them every few years the building builds no identity or association with the people.
Second, this renaming doesn't add any new revenue streams. This is like robbing Peter to pay Paul. What they should have done was get some other corporation to pay for the name thereby getting new money into the pot, relieving some pressure from father Roger. This won't improve the Jays at all IMHO.