Cracker Barrel is actually bringing back the old logo and it’s the right move. Not everything needs to be “gentrified” into some sterile, soulless brand so no one’s feelings get hurt. People need to stop trying to erase history just because they think nostalgia is offensive.
Fkn W.
If I recall correctly, this all got started when some dumb shit stock analyst asked how Cracker Barrel was going to attract young people in the coming decades.
The correct answer was for the CEO or CFO to smile and reply AARP says they are making a fresh batch of old people every day.
Instead the management started talking about menu changes after that, and the idiotic new logo was likely part of that process of trying to show that the company is adapting.
It is unfortunate that Cracker Barrel is publicly traded in an environment where huge stock gains are now expected as the norm, and as a result questions from dumb shit stock analysts are treated as not coming from morons. It would be better if private equity could take it private and enjoy the level income. The Cracker Barrel restaurants are almost always 75 percent or more full and they have a ton of customer loyalty, granted the typical customer is older, but they bring the grandkids sometimes. The stock price has many times simply gotten too high, and the inevitable stock market declines cause these kinds of problems. They aren’t in expansion mode, and they have solid profits, so they don’t need to be a publicly traded company.