You are correct. The problem being is that most of what is being produced is not considered a 'work truck', rather a toy. There will always be a need for trucks with large engines, I will not deny that for one second. 70%+ of the trucks that are being built though are considered 'mid level' or 'premium'. A work truck does not have a wood grain dashboard, a Bose sound system, power windows and mirrors, nice rims, chrome accessories, satellite radio, etc. A toy does. I would bet that 90% of the trucks being built will never haul anything larher than a sofa bed in the box, and never see anything even remotely off road, unless you consider putting your jet ski in the lake off road.wantoplay said:Nice to hear the opinion from an insider. BUT, expecting a full size pick up to be efficient and be able to work with a 4 or 6 cylinder engine is a not realistic. The 8 cylinder is the most efficient, because when you load it up, it barely breaks a sweat, you put a 4 or 6 cylinder in there, and it WILL cost you a fortune in fuel.
A work truck has the rubber floor mats, crank windows, upgraded suspension and an upgraded motor. GM, Ford and Chrysler are marketing their trucks as toys by the options available. The advertisements might show the odd construction worker getting in one, but they are far outnumbered by the ads showing someone driving through a wilderness on a holiday.