How much do you value your clients? We've weathered the hardships of the pandemic, only to now face further uncertainty with a reckless leader south of the border wielding tariffs and sanctions like weapons, threatening Canada’s economic stability. The prospects of a quick economic recovery are dim. Every client matters, whether they are a one-time visitor or a loyal patron returning multiple times over the next year. A discount is a thoughtful gesture, but a truly meaningful response to their inconvenience might be an enhanced experience that reaffirms their importance. Now, more than ever, demonstrating genuine appreciation can turn a single visit into a long-term relationship.
If the client returns, he is giving you a second chance to make a lasting impression. If he is met with a mediocre experience, one he could easily find elsewhere. Your impression score will be low, and the opportunity to earn his loyalty may be lost. This is your chance to deliver an experience that rates a 9 or 10, setting you apart from others. Is it worth the effort to retain a client who could return time and again in the years ahead? The answer lies in how much you truly value long-term success.
If the client returns, he is giving you a second chance to make a lasting impression. If he is met with a mediocre experience, one he could easily find elsewhere. Your impression score will be low, and the opportunity to earn his loyalty may be lost. This is your chance to deliver an experience that rates a 9 or 10, setting you apart from others. Is it worth the effort to retain a client who could return time and again in the years ahead? The answer lies in how much you truly value long-term success.
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